Want to see better results from your short-form video content? Elevate your strategy with these four tips to create engaging and impactful videos that will boost your engagement and reach in the short and long term.
Post Consistently
One common challenge in 2023 is inconsistent posting. Aim to post once per day for maximum visibility and reach on your active social platforms. If that’s not feasible, try posting 2-3 times per week. By maintaining consistency and leveraging the other steps below, you can eventually increase your posting frequency to 5-7 times a week without investing much more time.
Be Authentic
Short-form videos excel at showcasing your brand organically and authentically. In 2023, your audience craves relatable content that invites them into your world. While higher production value has its place, keep it simple and authentic for behind-the-scenes content, Q&A sessions, and day-in-the-life videos. Injecting fun and authenticity into your content makes it more relatable to your audience.
Engage with Your Audience
Engaging with your audience is an excellent way to post more frequently while staying authentic. Platforms like TikTok and Instagram allow you to reply to comments with videos, providing a perfect opportunity for interaction. By replying to comments in video format, you not only boost your posting consistency but also directly communicate with your audience in an authentic and organic way. This strengthens engagement, reach, and brand authenticity.
Repurpose Content
Don’t let your content go to waste. Repurposing is a simple yet effective method to extract maximum value from your existing content. Take long-form videos such as webinars and podcasts and transform them into soundbites and video clips for social media posts. This not only allows you to continue promoting that content but also provides fresh material without constantly brainstorming new video ideas. The same principle applies to written content – convert blog posts or LinkedIn articles into short-form videos to give them new life and direct your audience back to the original source.
By implementing these strategies, you’ll take your social media video game to the next level, attracting and engaging a larger audience while maintaining authenticity and maximizing content potential.
